LMD - Knife Design to Knife Making blog 6

The Liong Mah Controversy: A Lesson in Mismanaged Public Relations

A Lesson in Mismanaged Public Relations

Liong Mah is a knife manufacturer who has been in the business for 20 years. He is known for his unique and intricate designs. In early 2020, Mah refused to pay a YouTuber for a review of his products. This decision caused a lot of controversy, as many people felt that it was unethical for Mah to not pay for a review.

Mah’s decision to not pay for reviews was based on his belief that it would be dishonest to his customers. He felt that if he paid a YouTuber for a review, the YouTuber would be more likely to say positive things about the product, even if they didn’t honestly believe it was a good product.

While Mah’s decision to not pay for reviews was understandable, his handling of the situation was not. Instead of simply stating that he didn’t believe in paying for reviews, Mah lashed out at the YouTuber, accusing him of being dishonest. This did not sit well with the knife community, many of whom saw Mah’s comments as disrespectful and unprofessional.

The backlash against Mah was swift and severe. Many YouTubers and knife enthusiasts turned against him, vowing to boycott his products. Mah’s reputation took a significant hit.

The Liong Mah controversy is a cautionary tale about the dangers of mismanaged public relations. It’s a reminder that in the world of business, how you say something can be just as important as what you say. And when it comes to dealing with criticism or controversy, the best approach is often to respond with grace, humility, and respect.

Lessons learned from the Liong Mah controversy:

  • The power of online reviews: In the digital age, a brand’s online reputation is everything. A single negative review can have a significant impact on a brand’s image and sales.
  • The importance of professionalism and respect: When dealing with customers, reviewers, or the public, it’s important to be professional and respectful. Attacking or criticizing people will only damage your reputation and alienate your customers.
  • The dangers of mismanaged public relations: A single public relations disaster can overshadow years of good work. It’s important to have a plan in place for dealing with criticism and controversy.

Mah’s promise to his customers:

Mah has promised his customers that he will redouble his efforts to focus on bringing great designs to them all and providing great customer service. He has also said that he is committed to learning from his mistakes and handling future public relations situations in a more professional and respectful manner.

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